A positive customer experience is critical to a company’s brand and, ultimately, its bottom line. With the proliferation of technology and devices, the customer has become smarter and more powerful. Customers now decide when and how they want to interact with brands, which has had a direct impact on the way companies sell to their customers. While macro trends such as social, mobile, cloud, big data and IoT are forging a new era of engagement, customers are ultimately becoming far more disruptive than the technology itself.
Salesforce’s Global, Customer Growth and Innovation Evangelist, Tiffani Bova, will address how companies of all sizes can create new business practices that leverage technology to strengthen customer relationships and accelerate sales and growth. Attendees will hear actionable takeaways on how to create a customer-centric business and long-lasting brand loyalty.
As the Global Customer Growth and Innovation Evangelist at Salesforce, Tiffani Bova has the pleasure of working with some of the most innovative companies in the world as they look to transform the way they engage with customers. Rather than focusing on the distant future, Tiffani takes a more practical approach - scanning the near horizon for disruptive shifts in buyer behavior, CX and sales models and then translating these into pragmatic plans for business transformation. Her current conversations center around 2 objectives: customer success and growth. Tiffani is also the host of the "What's Next!" Podcast on iTunes and CSuite Radio.
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