HEIDI HELFAND

Heidi Helfand

Director of Engineering Excellence
Procore Technologies

DYNAMIC RETEAMING AT FAST-GROWING COMPANIES


Team change is inevitable, especially when your company is hiring like crazy and doubling in size. Your teams might grow and split – like mitosis. Twenty people might arrive in one day. What feels like tectonic shifts happen as you morph structurally to refocus people and work.

In this session, we will discover practical strategies to master dynamic reteaming and explore questions like:

  • How can we bring a humanistic stance to this dynamic reteaming?
  • How can people be empowered to have ownership over their team change?
  • How can we integrate new people without losing our sense of culture?

BIO:

Heidi coaches and influences fast-growing companies using practical, people-focused techniques. Her approach is based on experience at highly successful startups. The first was ExpertCity, Inc. (acquired by CitrixOnline) where she was on the development teams that invented GoToMyPC, GoToMeeting and GoToWebinar. Heidi helped the company scale from 15 employees to 800. Then she was Principal Agile Coach at AppFolio, Inc. makers of workflow software for property management and law verticals. There, she built a coaching group that supported dynamic, cross-functional teams as the company scaled from 10 people to 650. She is currently at Procore Technologies – a leading provider of cloud-based applications for construction. At Procore, Heidi is in R&D leadership, coaching and consulting on software development and reteaming best practices as this company scales globally.