Dr. Ed Hoffman

Ed Hoffman

CEO - Knowledge Strategies, LLC

Dr. Larry Prusak

Larry Prusack

Researcher and Consultant - Knowledge Strategies, LLC

Topic 1: The Knowledge Factor – People, Passion, Teams, and Knowledge Capability

The last decade has witnessed an unprecedented acceleration of change in technologies, organization approaches, and human perspective. As the environment of projects has become more dynamic, it has placed a greater emphasis on building capabilities for learning and the management of knowledge.

Dr. Ed Hoffman (former, NASA Chief Knowledge Officer) and Dr. Larry Prusak (former Executive Director of the IBM Institute for Knowledge Management) will explore the way teams and organizations address knowledge capabilities and the vital role they play in project success. Using an actual case study on building knowledge capability at NASA, this presentation will define knowledge within the context of project performance and cover the role of people, teams, and leaders. Specific attention will be paid to the three critical questions that must be answered to design a successful knowledge program. The presentation will provide specific examples of the strategies and methods for how to build knowledge capability.

Questions to be addressed in this session:

  • A. What is knowledge and why is it so important for project success?
  • B. What are current examples of organization success?
  • C. What does an effective lessons learned strategy look like?
  • D. How can you employ a federated approach that promotes autonomy and responsibility?
  • E. What are the factors for building a culture based on people and knowledge capability?

Topic 2: It’s About Ideas: The Care, Feeding, and Development of Ideas

You know what you want to do. You are convinced that this new idea will provide benefit to your organization. It makes so much sense. How can this not work? However, what you consider a great idea, does not necessarily translate into an idea that will be supported by others in the organization. The market for ideas is not necessarily a meritocracy where the quality of the idea is self-evident to all concerned. Ideas get adopted because they are packaged and promoted well and then sold to the organization in specific ways. The challenge of identifying, packaging, communicating and implementing new ideas across a global organization is one of the biggest challenges that leaders face.

This workshop will explore specifically how to cultivate and implement new ideas across the global organization. Based on the work of Larry Prusak and Ed Hoffman this workshop will offer a proven process for idea development and application. These concepts, principles and processes will be explored and directly applied to ideas you want to bring to your organization.

Questions to be addressed in this session:

  • A. What exactly are "ideas" and how do you value their worth to your organization?
  • B. What does the market for ideas look like within organizations and their environments?
  • C. What are the roles of idea practitioners and brokers?
  • D. How do you perform these roles in getting your idea adapted?
  • E. What are some proven frameworks and processes?

Bio Ed Hoffman:

Dr. Hoffman is CEO, Knowledge Strategies, LLC. Knowledge Strategies is engaged in research, education, and consulting services in support of organization performance. He directly supports the Project Management Institute as a Strategic Advisor with a focus on integrated systems for talent management, knowledge engagement and learning strategies. Dr. Hoffman is the Executive in Residence at the Columbia University School of Professional Studies.

Dr. Hoffman retired from NASA as a senior executive after thirty-three years. He was appointed the first NASA Chief Knowledge Officer in 2011 and held responsibility for system-wide strategy, integration and deployment of knowledge services. Prior to this role he was the founding director of the NASA Academy of Program/Project and Engineering Leadership (APPEL) serving in this role for over 20 years. During this period the Academy was the top rated Project Management Academy in the world.

Bio Larry Prosak:

Laurence (Larry) Prusak is a researcher and consultant who has been studying knowledge in its varied forms and settings for the past 25 years. He was a founder of the Ernst and Young Center for Business Innovation, the founder and director of the IBM Institute for Knowledge Management, and has been a senior advisor on knowledge and learning issues with McKinsey and Co., the World Bank, and NASA.

Larry has co-authored or edited 12 books on these subjects including Working Knowledge -which was translated into 17 languages and sold over one third of a million copies. He has written over 50 articles and given over 250 talks as well as having taught in 32 Universities around the world.


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