Jennifer Hurst

Founder & Managing Partner
CTD Partners, LLC


“If you don’t like change, you’re going to like irrelevance even less.” This quote from General Shinseki is something many of you have heard from executives – and if you haven’t, you should have!

As the pace of change continues to accelerate all around us, transformative changes must be led effectively in order to be sustainable. Every project manager must extend their toolkit to encompass change management techniques – these techniques need to be deployed throughout the project lifecycle and with every stakeholder.

This session will highlight change management frameworks and tools – best practices that can be effectively used by a project manager in nearly any project.

  • Specific Frameworks: Kotter, Lewin, Kubler-Ross, Bridges
  • Specific Tools: Readiness Assessment, Case for Change, Stakeholder Analysis, Impact & Reaction Assessment


Industry-Recognized Leader with Strengths in Lean & Six Sigma, Leadership, Program & Change Management, Continuous Improvement, Training, Strategic Planning, and Operations.

Jennifer’s professional experience spans corporate functions such as Information Technology, Product Development, Operations, Finance, and Human Resources. In her 12-year tenure at Nielsen, Jennifer led global teams at Nielsen responsible for driving Process Improvement, Change Management, Learning & Development, and Product Development. In these roles, Jennifer partnered closely with Nielsen’s global leadership team to drive a unified focus on critical priorities with a consistent approach to drive operational and organizational excellence, delivering an annual ROI exceeding 10X.

Having started her career as an Accountant, Jennifer then spent nearly 10 years consulting in Business Intelligence, designing solutions for numerous Fortune 100 companies. Jennifer graduated from Florida State University with undergraduate degrees in Accounting and Entrepreneurship; she completed a graduate program at Georgia State University, earning a Master of Science in Computer Information Systems.