Laila Faridoon

Secretary General
Hamdan Bin Mohammed Award for Innovation in Project Management


With the digital transformation around us, the world is witnessing the Fourth Industrial Revolution. What makes it different? It comes with a profound change in how we live, work and interact with each other. It’s diffusing at an unprecedented, exponential speed and at a large scale, nationally and globally. And, it is penetrating all industries and blurring the lines between the physical, digital and biological worlds.

Organizations need to take ownership and lead the change, otherwise they will be out of business. The most important challenge is the type of leadership and talent needed to deal with this transformation. Project Management plays a vital role as it’s the main driver for the change. Without the right skills, failure is inevitable.


  • What is digital transformation?
  • The new capabilities required for the transformation
  • The Power of Execution


Ms. Laila Faridoon is a passionate Emirati speaker, author and a leading professional consultant in IT & Management with more than 19 years of experience. She has recently been chosen as an ambassador of a goodwill by the League of Arab Organization.

She holds a Master’s Degree in Computer Science and is currently pursuing her Ph.D. at King’s College in London. She is Secretary General of the Hamdan Bin Mohammed Award for Innovation in Project Management, held under the patronage of Dubai Crown Prince since 2016. Ms. Faridoon is currently the president of PMI UAE Chapter of Project Management Institute (PMI) which has more than 2.9 million professionals across the world.

She has done extensive work experience in the areas of Corporate Innovation and has left an incredible mark in the field of Project Management by contributing to large projects (such as Expo 2020) and principles of next generation project management in EMEA region.

To learn more about her thoughts and ideas visit her website: