Indistractable: How to Master the Skill of the Century
Author of Hooked and Indistractable, NirAndFar.com
About the Presentation
You sit down at your desk to work on an important project, but a notification on your phone interrupts your morning. Later, as you’re about to get back to work, a colleague wants to chat. At home, screens get in the way of quality time with your family. Another day goes by, and once again, your most important personal and professional goals are put on hold. This presentation will reveal the hidden psychology driving us to distraction and why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more. Participants will learn the secret of finally doing what you say you will do with a four-step, research-backed model and reveal the key to getting the best out of technology, without letting it get the best of us.
- An understanding of the root cause of distraction and what to do about it.
- Strategies to manage distraction at work and at home by understanding the four parts of the Indistractable Model.
- Tactics you can use immediately to stay focused and help others become Indistractable.
About Nir Eyal
Nir Eyal is formerly a lecturer in marketing at Stanford’s Graduate School of Business and also taught at the Hasso Plattner Institute of Design.
His first book, Hooked: How to Build Habit-Forming Products, is an international bestseller and taught companies how to design more engaging products. His second bestseller, Indistractable: How to Control Your Attention and Choose Your Life, reveals the Achilles’ heel of distraction and provides a guidebook for getting the best of technology without letting it get the best of us.
Indistractable received critical acclaim, winning the 2019 Outstanding Works of Literature (OWL) Award, was named one of the “Best Business and Leadership Books of the Year”, according to Amazon and one of the “Best Personal Development Books of the Year” by Audible. Nir blogs at NirAndFar.com.