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International Project
Management Day 2023

The Experience Mindset: Changing the Way You Think About Growth

Tiffani Bova

Executive Advisor and 2x WSJ Bestselling Author
Tiffani Bova

About the Presentation

In her much-anticipated new book, The Experience Mindset, WSJ bestselling author of Growth IQ and Global Growth Evangelist at Salesforce, Tiffani Bova, has created the ultimate playbook for unlocking unprecedented growth. Debunking the long-held belief that “happy employees lead to happy customers,” she calls for companies to create an “Experience Mindset” that strengthens both the customer experience (CX) and employee experience (EX) simultaneously. In this game-changing, research-based keynote, Ms. Bova walks you through the real and seemingly causal link between EX and CX. With economic uncertainty looming and the talent crisis growing, now is the time to align these two experiences, orchestrate a great workforce and unlock growth where the customer and employee experiences converge. 

Key Takeaways

  • Increase focus and intentionality on EX to improve the business-to-everyone (B2B) experience, while notably and organically increasing revenue growth. 
  • Learn how employee expectations and customer expectations have changed. 
  • What executives will need to consider when designing collaboration between all those involved with employees, customers, and technology. 

About Tiffani Bova

Tiffani Bova is an Executive Advisor and 2x WSJ Bestselling Author: Changing the Way You Think About Growth. Prior to working with Salesforce, she was a sales, marketing and customer service executive for startups and Fortune 500 companies, where she was recognized as one of the first to develop a robust go-to-market model for cloud-based solutions, and indirect channel strategies to accommodate changes in buying behavior. She left the corporate world and joined Gartner becoming a Distinguished Analyst and Research Fellow where she won the Thought Leadership award and earned accolades from the best leaders in the technology world for her cutting-edge analysis and her skill in architecting bold new strategies for sales and growth.