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The Intangibles of Project Success: Performance Requires New Recipes, Not New Ingredients

Dr. Edward Hoffman

Knowledge Strategies

About the Presentation

In today’s work environment, driven by projects, knowledge, innovation, and the human element, intangibles have become crucial for project success and organizational wealth. This presentation will highlight the most significant, yet often hidden, factors impacting project management. Intangibles, such as team culture, values, leadership, innovation, software, sense of purpose, appreciation, and personal growth, now determine the success or failures of projects.  

With rapid changes and uncertainty in how work is conducted, there is immense potential for improvement through new approaches to project leadership. As projects grow in importance and complexity, the role of project practitioners and leaders is increasingly focused on these intangible factors. This session will explore the essential intangibles of project success and the innovative approaches required for sustained performance.  

Key Takeaways

  • Understand the Intangibles of Project Success: Identify the differences between tangible and intangible factors and their shifting importance 
  • Discuss New Recipes for Successful Project Leadership: Gain insights into effectively leading projects in a world where intangibles matter most 
  • Adopt Strategies for Navigating the Future of Work: Learn practical strategies to thrive in the evolving landscape of work

About Dr. Edward Hoffman

Dr. Hoffman is CEO, Knowledge Strategies, LLC. Knowledge Strategies is engaged in research, education, and consulting services in support of organization performance. His clients for presentations and workshops have included NASA, Amazon, Microsoft, Hitachi, Boeing, Citi, Salesforce, John Deere, the UK Ministry of Defense, and numerous others. He was the first NASA Chief Knowledge Officer, and founder of the NASA Project Leadership Academy. Following the Columbia Shuttle failure, he led the team that designed the Strategic Management and Governance Handbook. He received the NASA Outstanding Leadership Medal in 2010. Dr. Hoffman is currently a Professor at the Columbia University School of Professional Studies researching and teaching on the future of work. Dr. Hoffman has co-authored The Smart Mission: NASA’s Lessons for Managing Knowledge, People, and Projects (MIT Press, 2022) which received Axiom award recognition for Business Intelligence and Innovation book. Dr. Hoffman consults to organizations on ‘The Smart Mission’ leadership canvas for sustained team performance, as well as strategies for navigating for the future of work His other books include Shared Voyage: Learning and Unlearning from Remarkable Projects (NASA, 2005) and Project Management Success Stories: Lessons of Project Leaders (Wiley, 2000).


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