Darrel Popowich
Founder/CEO
Transformation Craft Inc.
AI is being introduced into organizations at a pace no previous technology has matched. Project leaders are being asked to deliver quickly, often before the organization is ready to absorb the change.
While the technology may work, many AI initiatives struggle to gain traction, create confusion, or stall after launch. The challenge is rarely technical. It sits beneath the surface in culture, relationships, and how change is accepted under pressure.
This session introduces a practical lens for understanding why AI initiatives succeed or fail beyond delivery metrics. Participants will learn how to recognize early signals of misalignment, where trust begins to erode, and how to shift from pushing adoption to creating pull because in AI-driven transformation, speed doesn’t guarantee success, alignment does.
Darrel Popowich is a leadership coach, transformation consultant, keynote speaker, and former senior executive with over 25 years of experience leading enterprise transformations across industries. He is the Founder of Transformation Craft, a coaching and consulting practice that equips leaders and project professionals with practical tools to drive meaningful, people-centered change.
Known for blending emotional intelligence with strategic execution, Darrel helps organizations turn stalled initiatives into success stories. Previously, Darrel held several leadership positions at the Business Relationship Management Institute (BRM Institute), including Chief Visionary Officer, COO, Board Member, and Executive Council Member.
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