Engage, Align, Deliver: Communicating to Connect with Stakeholders
Presented by Saskia Van Dyck, PMP
Global Director of PMO, Goodyear Tire & Rubber Company
In today’s fast-paced, multi-stakeholder environments, effective communication is essential for building trust, aligning priorities and inspiring action. This session explores how to communicate with clarity, empathy, and purpose to keep stakeholders engaged and invested.
You’ll learn how to understand stakeholders’ needs, context, and communication styles. Whether your stakeholders are data-driven decision-makers or big-picture thinkers, knowing what matters to them—and how they prefer to receive information—is key. We’ll emphasize the value of curiosity over assumptions, encouraging you to ask the right questions, listen actively, and adapt your approach accordingly.
Then, we’ll shift to the practical side of preparing for a stakeholder update—from structuring your message and choosing the right format, to anticipating questions and aligning your tone with the audience. Whether it’s a high-stakes presentation or a routine check-in, you’ll leave with tools to communicate with confidence and impact.
Key Takeaways:
- Understand how to interpret stakeholder needs, understand context and communication styles
- Learn how to structure your message to align with your audience’s needs
- Learn to craft stakeholder updates that are informative, engaging and actionable
Saskia Van Dyck, PMP
Saskia Van Dyck is the Global Director of PMO at Goodyear Tire & Rubber Company, where she leads strategic initiative execution and manages a global portfolio of product development projects. With over 27 years of experience in the automotive industry, her expertise spans project and process management across product development, capital investments, M&A, manufacturing optimization, and business transformation.
A Belgian-Luxembourgish citizen, Saskia has lived and worked in Luxembourg her entire adult life. She earned her PMP® in 2013 and has been an advocate for the project management profession since 2005. An active volunteer with the PMI Luxembourg Chapter since 2016, she has held roles including Director of Membership and Volunteers, Chapter President (2019–2021), and Past-President mentor. Since 2023, she has championed Diversity and Inclusion initiatives, with a focus on female empowerment and wellbeing both within and beyond the workplace.
