From Project to Product – Rethinking How We Deliver Value

For decades, organizations have measured success by whether projects finish on time and on budget. Yet, too often, these “successful” projects fail to deliver lasting business impact. In a world of constant disruption, shifting customer expectations, and rapid innovation, we need a new way of thinking. 

This session will challenge traditional project management assumptions and introduce the product mindset—a shift from delivering outputs to delivering outcomes. You’ll discover why leading organizations are rethinking how they create value, how roadmaps and backlogs transform when tied to strategy and objectives, and why success must be measured in terms of impact, not just delivery. 

Whether you’re a project manager, PMO leader, or executive sponsor, this session will show you how to: 

• Recognize the limits of project thinking in today’s environment. 
• Understand the core principles of a product mindset. 
• See practical examples of organizations making the shift. 
• Identify immediate actions you can take to start leading with outcomes. 

Join us to explore how moving from project to product can elevate your role, strengthen your organization, and position you to deliver sustainable value. 

Because projects end—but products evolve. 

Key Takeaways: 

• Measure success by impact, not just delivery. 
• Think beyond projects—create products that endure. 
• Connect every effort to a bigger purpose.