Stakeholder Engagification:
How to Get People to Take Action on Projects
Presented by Elizabeth Harrin, FAPM CHA
Author of Managing Multiple Projects, APM Fellow, Project Manager, Mentor
This presentation will look at the differences between management and engagement in a project-led environment and provide practical tips for “doing” engagement and encouraging participation through game mechanics. Gamification gets people to take action through the techniques and mechanics of games.
We’ve moved away from stakeholder management as a concept, and now the practitioner’s focus should be on stakeholder engagement. This presentation will look at the differences between management and engagement in a project-led environment and provide practical tips for “doing” engagement and encouraging participation through game mechanics.
Gamification gets people to take action through the techniques and mechanics of games. We’ll look at the 5 principles of using engagement + gamification that can be used to support stakeholders’ engagement with project work: Track your steps. Take small actions. Create feedback loops. Keep it simple. Make it special.
Key Takeaways:
- Understand why engagement matters over management, in all project and PMO activities
- Understand what gamification means in the context of the PMO
- Understand the 5 principles of engagement + gamification (“engagification”) and how these can be used on projects to drive participation from stakeholders
About Elizabeth Harrin
Elizabeth Harrin is a Fellow of the Association for Project Management in the UK and the award-winning blogger behind A Girl’s Guide To Project Management. She’s passionate about demystifying project management and making tools and techniques work in the real world. She’s also the author of several books including the PMI bestseller, Collaboration Tools for Project Managers.
