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Leadership and Innovation 2024
Online Conference

The Building Blocks to Lead Experience-Driven Cultures

About the Presentation

Organizations and businesses operate in a changing nature continuously. At the center of this change is the reliance on technology. Transforming in a digital world has been highly expedited by the power of virtual collaboration. Leaders are now expected to master skills to effectively leverage innovation outcomes as well as sustain their relevance in the changing nature of work.  

Companies usually have more innovation projects than they can execute with existing organizational resources. Selecting an innovation project that creates the right experiences for customers and across the business is where tomorrow’s executives’ priorities will focus. Misalignment occurs when innovation projects are established and prioritized without a clear understanding of purpose, targeted business experience, and the resources needed.  

Leaders in experience-driven cultures must assist with identifying the required skills and capabilities needed in the organization, and then select those projects that will create the environment and opportunities needed for their practice. The experience-driven organization’ success will hinge on its executives committing to many of the principles and critical building blocks in this presentation.

Key Takeaways

  • Explore the essential skills to lead experience-driven cultures. 
  • Understand how experience-driven innovation with projects builds these skills. 
  • Creating experience-drive culture with enterprise portfolio management muscles.  

About Dr. Al Zeitoun

Dr. Zeitoun, PgMP, PMI Fellow is a Future of Work, business optimization, and operational performance excellence thought leader and author with global experiences in strategy execution. His experiences encompass leading organizations, delivering their Enterprise Digital and Business Transformation, and executing complex missions across diverse cultures globally.  

In his current role with Siemens, he is responsible for driving the global program management practices and enabling key Strategy Transformation priorities.  

Previously, he held many strategic roles such as the Executive Director for Emirates Nuclear Energy Corporation. With Booz Allen Hamilton, he led the firm’s Portfolio Management and Agile Governance Solutions.  

With the International Institute of Learning, Dr. Zeitoun was a senior leader and global trainer and coach.  

Dr. Al Zeitoun

Dr. Al Zeitoun

Sr. Director Strategy
Siemens