From Project to Product:
Rethinking How We Deliver Value
By Roy Schilling, Enterprise Transformation Coach
Abstract
If you were to design your organization from scratch today, would it look like it does now?
Most leaders pause when asked this question because deep down they know the answer is ‘no’. The structures, processes, and even cultural norms we’ve built up over decades were designed for a different era. Technology, globalization, and shifting customer expectations have completely changed the landscape. Adaptability, speed, and learning agility now determine competitive advantages.
The truth is that transformation isn’t a choice, it’s a matter of survival. Organizations that cling to outdated project-centric ways of working often struggle with long lead times, bloated budgets, and products or services that miss the mark with customers. Those that shift to a product mindset, however, unlock resilience and relevance in an uncertain world.
Transformation isn’t optional anymore, it’s imperative.
About the Author
Roy Schilling
Roy Schilling is an Enterprise Transformation Coach who helps organizations unlock their full potential by focusing on the human side of change. With over 30 years of experience across many industries, Roy understands that lasting transformation begins not with processes, but with people.
Throughout his career, Roy has walked in many shoes—individual contributor, Scrum Master, Product Owner, Manager, and Leader—giving him a deep appreciation for the challenges teams face at every level. Today, as an Enterprise Coach, he partners with organizations of all sizes, from startups to global Fortune 50 firms, guiding them through the complex journey of cultural and behavioral change.
Roy’s approach is grounded in empathy, curiosity, and a belief that transformation is not a one-size-fits-all endeavor. He works closely with international teams, helping them navigate communication barriers, time zone challenges, and cultural differences with sensitivity and respect. His experience in regulated environments has taught him how to balance agility with compliance, and how to bring PMOs and Change Management groups into the fold with care and collaboration.
For over two decades, Roy has helped organizations adopt transformative ways of working—not just at team level, but across the enterprise. His passion lies in helping leaders shift from control to enablement, and in fostering cultures where learning, trust, and experimentation thrive. Above all, Roy is a mentor and relationship builder. He believes that transformation happens one conversation at a time, and that the most powerful change comes when people feel seen, heard, and supported.
From Project to Product – Rethinking How We Deliver Value
Presented by Roy Schilling
Enterprise Transformation Coach
For decades, organizations have measured success by whether projects finish on time and on budget. Yet, too often, these “successful” projects fail to deliver lasting business impact. In a world of constant disruption, shifting customer expectations, and rapid innovation, we need a new way of thinking.
This session will challenge traditional project management assumptions and introduce the product mindset—a shift from delivering outputs to delivering outcomes. You’ll discover why leading organizations are rethinking how they create value, how roadmaps and backlogs transform when tied to strategy and objectives, and why success must be measured in terms of impact, not just delivery.
Whether you’re a project manager, PMO leader, or executive sponsor, this session will show you how to:
- Recognize the limits of project thinking in today’s environment.
- Understand the core principles of a product mindset.
- See practical examples of organizations making the shift.
- Identify immediate actions you can take to start leading with outcomes.
Join us to explore how moving from project to product can elevate your role, strengthen your organization, and position you to deliver sustainable value.
Because projects end—but products evolve.
Key Takeaways:
- Measure success by impact, not just delivery.
- Think beyond projects—create products that endure.
- Connect every effort to a bigger purpose.
About Roy Schilling
With over 20 years of experience guiding organizations through transformation, Roy is a seasoned Transformation Coach and Trainer who specializes in unlocking the power of culture, behavior, and leadership. He has worked across industries including finance, manufacturing, pharmaceuticals, marketing, and law, helping leaders and teams embrace agility as more than a process—seeing it as a mindset and way of working.
Roy’s work focuses on emotional intelligence, systems thinking, and organizational design, enabling people at every level to shift from traditional ways of working to approaches that deliver lasting value. Known for his pragmatic and inspiring style, he challenges assumptions, sparks new perspectives, and equips leaders and teams to adapt, innovate, and thrive in complexity.
His passion is simple yet powerful: to help organizations evolve beyond short-term results and build environments where people, products, and clients flourish together.
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