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Free Webinar:

Better Business Cases:
Guidance, Training and Certification

With David Griffiths

About the Webinar

Vast sums of money are invested in projects, programs, and change initiatives across all sectors and industries. Business cases or spending proposals typically act as the catalyst for change yet initiatives often fail at the first hurdle as the business case fails to convince senior management of the return on investment. This creates a major problem for project teams as they struggle to secure funding for essential change initiatives, simply because the justification for change is insufficient to persuade those that authorize funding. Additionally, projects and other change initiatives are at risk of failure (time, scope / cost / benefits realization) if the business case fails to accurately scope critical aspects of the initiative. This is of particular importance in the public sector where taxpayer funds are at stake. 

Creating effective business cases and spending proposals is therefore critical to securing funding and management buy-in. It is important that individuals have the opportunity to develop their capabilities to create, review, and adapt effective business cases. 

What You Will Learn

After this one-hour session, learners will be able to:

  • Describe the Green Book and Five Case Model, official guidance, and basis for APMG certification exams
  • Understand the six key areas:
    • Overview of the Five Case Model
    • Developing the Strategic Case
    • Developing the Economic Case
    • Developing the Commercial Case
    • Developing the Financial Case
    • Developing the Management Case
  • Learn about the APMG Better Business CasesTM training and accreditation process.

This webinar will provide up to 1.0 PDU.



David Griffiths 
David is a Portfolio, Program, and Project Management trainer, consultant, and coach with 24 years of international experience all around the world. He has an extensive background in client-facing roles, delivering design management and branding projects with a high comfort level in navigating large and complex organizations. 

Interested in learning more?
Check out our two related courses:

Better Business Cases™ Foundation

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