David Robertson

Former Business School Professor

The Wharton School

Innovating Around the Box: The LEGO Approach to Innovation

(Video presentation available March 7 – June 9, 2019)

Too often, innovation is characterized as either inside the box – incremental improvement of existing products – or outside the box – disruptive products that revolutionize industries. But some of the most important innovations in history don’t fall into either category. LEGO, a company that was almost bankrupt in 2003, has experienced one of the most successful turnarounds in business history. LEGO’s success came from its adoption of a new way of doing innovation – an approach that any company can adopt and master. In this engaging talk, Robertson will reveal the secrets behind LEGO’s success and show you how to repeat them in your company.

About David Robertson:

Wharton Business School Professor David Robertson is the host of the weekly radio show Innovation Navigation, where he interviews leaders from around the world about innovation. He is the author of Brick by Brick, an inside look at LEGO’s near death and spectacular rebirth. Prior to Wharton, Robertson was the LEGO Professor of Innovation at the Swiss business school IMD, an executive at four enterprise software companies, and an associate partner at McKinsey & Company.